The Michigan Alpha Project (MAP) was started by Leon LaBrecque of LJPR, LLC in partnership with John Moore and Walsh College in an effort to offer Walsh students some of the best real-world investing experience possible. LaBrecque has personally provided $100,000 of his own money for Walsh students to manage in a portfolio consisting exclusively of Michigan stocks.
Why Michigan? Michigan is one of the fastest growing states in the U.S., and Michigan-based stocks  have provided stellar performance coming out of the downturn. In fact, Michigan-based stocks have a market cap of over $377 billion, slightly larger than Ireland and Israel combined. Simply put, Michigan is one of the world’s premier emerging markets.
Why Walsh? Walsh College is one of the nation’s premier upper-division business schools. Walsh has also recently built a state-of-the art finance lab, featuring 12 Bloomberg stations and a collaborative video wall to provide an unprecedented learning environment. The lab is a huge step in providing new opportunities for student participation and led to the development of the MAP.

Leon C. LaBrecque, JD, CPA, CFP®, CFA

Leon C. LaBrecque, JD, CPA, CFP®, CFA


Leon is a practicing attorney, CPA, CFP® and CFA that has specialized in advising individuals, families, and businesses in the areas of financial, estate, and tax planning for over 32 years. He is the managing partner and CEO of LJPR, LLC, a wealth management firm with $623 million in assets under management (as of 12/31/2013). LaBrecque’s extensive career also includes work at Arthur Andersen, Plante Moran, and as the Department Chair of Finance and Economics at Walsh College where he created the Master of Science in Finance program. He has also authored several proprietary retirement planning programs for CalPERS, the states of Montana, and Washington, and corporate clients including General Motors, Ford Motor Company, Lucent, and AT&T, among others. LaBrecque’s specialties include investment management for foundations and non-profit organizations, financial planning for automotive employees and retirees, and retirement planning for police officers and firefighters.
John Moore, Ph.D.

John Moore, Ph.D.

Associate Professor, Finance & Economics, Walsh College

Dr. John Moore earned his doctorate in Business and Economic History from Wayne State University in 2013.  In addition to three master’s degrees, Professor Moore earned a bachelor’s degree in accounting from the University of Notre Dame in 1979.  He joined the Walsh College faculty as an adjunct professor in the finance and economics department in 1994, later becoming a full time member in 2008.  John has taught eighteen different courses during his tenure at Walsh, and specializes in the areas of global economics, investments, commercial real estate and economic and business history.


After graduating from Notre Dame, Professor Moore earned his CPA license and worked for the international accounting firm of Coopers & Lybrand.  He spent most of the next twenty-five years in the private sector in an executive role, being named chief financial officer at age thirty-one to the largest…read more.

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